D2C Heaven is a Snow Slope

You all remember that band D2C and their debut single Heaven is a Snow Slope, right?

Heaven is a snow slope for D2C businesses. A consistent long-term growth partner that moves the needle and allows you to focus on other sides of your business is the holy grail.

Weathering seasonal changes can be difficult for new or disruptive brands if the market is untested. Especially if they're more familiar with marketplaces that allow them to ride some waves by bringing in focused traffic within a more protected environment than the open landscape of D2C.

It's clear skies when testing is segmented and campaigns are malleable, allowing brands to be competitive in a crowded or heavily discounted industry, without having to discount heavily themselves.

This builds long-term value as customers understand there is a limit to discounting and it's necessary to buy at full, or close to full price. It's a long term game, but one worth playing.

Oh, and yes, that 'snow slope' is built from real Shopify sales data from a D2C client. Beautiful data doesn't have to mean colourful effervescent dots sprinting across your screen. It can also mean a beautiful homage to a Y2K classic.