SAAS

Musicisum

Digital Marketing. Creative Direction. Business Strategy.

Winning an award from Google, being courted by VC’s (and turning them down) is not something many startups can say. Musicisum, led by talented musician founders grew rapidly, educating over sixty thousand students across a range of themes, from guitar learning to music production.

Our partnership started as a result of them searching for a route to further accelerate growth. Being the good students we are, we did our homework, auditing campaigns, creative, course data, email campaigns and more.

The prep paid off.

We identified two main areas, Meta paid ads and creative, as areas which were ripe with opportunity. Revamping campaign structure, targeting, and directing a range of new creative was where we began. Their in-house video-production capability was exceptional and allowed us to brief in precisely what we believed would work. Whilst they got their video on, we built out a whole new funnel.

Acquisition costs dropped by 45% in the first 3 months compared to the previous twelve, setting up just what we aimed for… a route to accelerate growth.

Acquisition costs dropped by 45%.

‘Dreamworld have a great grasp of the holistic approach needed throughout a business to drive revenue through paid advertising. Very proactive and business savvy with a lot of experience in e-commerce, I'd definitely recommend their services.’ - MD, Musicisum