SAAS
Cavalry by Canva
Digital Marketing
Creating an animation software sounds like a difficult task. Creating animation software that can handle large streams of data, render in real time, and be used effectively by everyone from Nike to Netflix, Saatchi & Saatchi to Sonos, sounds unenviable at least.
Cavalry managed to produce the software, and got us involved to help drive their performance marketing efforts. First things first, audits, tracking setup, research, all the usual sexy stuff. The segmentation of conversion points that led to better insights was actually pretty hot.
Nike to Netflix
Driving Instagram follower growth within a niche was important for social proof. Trusting a new name in the space and having to learn another tool isn’t high on the list of exciting things for creatives.
Meta campaigns provided the visual delight and drive for prospects to learn about Cavalry and everything it could do. Thankfully they were great at providing us with every format and style we needed. Google ads was the hook that caught demand from hungry young creatives looking for solutions outside of the Adobe ecosystem.
