Who?

Founders.

  • Rikki cut his teeth creatively, graduating with a degree in menswear design and running his own streetwear label before Instagram even existed.

    Learning the value of digital channels, and the pitfalls of business, translated to a freelance digital marketing career, including a few years in a high-growth agency environment, before taking the leap back into an entrepreneurial life and founding Dreamworld.

  • Working as a freelancer across paid media and creative, Jaimini also spent time building a content creation service at a prominent agency before teaming up with Rikki on his Dreamworld quest.

    Her artistic and illustrative talents keep our clients on brand, whilst her keen attention to detail ensures no paid media stone is left unturned.

The path to founding Dreamworld was not a straight line.

Fresh out of university, Rikki launches streetwear label ‘trikki’ with his sister, selling 20k+ pieces through social, retail, and wholesale. It became the best-selling menswear label on Asos Marketplace and Fab.com, and a pop-up stint in Shoreditch became an 18 month residency.

Manufacturing problems and independent stores closing brought trikki to an end. Rikki, previously oblivious to the fact other brands were struggling in areas where trikki had succeeded, soon started consulting and executing on digital campaigns for e-com businesses and agencies under the name Congo Social.

Jaimini was working freelance managing paid social campaigns and producing content for ecom businesses both sides of the Atlantic. A mix of health and wellness and apparel naturally reflected her interests.

Having previously worked as a freelancer for Medialab and hitting a limit with his own client’s budgets, Rikki joined full-time. Working across teams as a paid media and creative lead, he helped keep campaigns for some of the UK’s top charity clients, apps, and e-com businesses thriving as Medialab tripled its headcount.

Loving the value of freelance work, but craving experience within an agency, Jaimini joined Space and Time, playing a crucial role on the sharp end of the launch of a new content production service for globally recognised home goods and the UK’s top property development companies.

Having always kept Congo running efficiently with a number of clients, a soft return and relaunch attracted a higher calibre of clients and partnerships almost effortlessly. One key partnership was with tech startup locumloop, which Rikki co-founded and led to become one of the UK’s largest dental recruitment businesses.

Jaimini was a brilliant addition to Congo, opening up our ability to provide content and creative production services. Strong experience across both paid media and creative meant she was ready to lead us forward.

Congo’s website and digital footprint diminished as the focus was solely client work. We realised our brand did not reflect our work and even we would not believe in a business that looked as stale as ours. A total rebrand was needed.

Thus Dreamworld was born. The name harks back to the start of this timeline and is reflective of the entrepreneurial vision needed to create a brand world that customers want to live in. Every element must be considered and perfected to drive performance.

The Dreamworld website shows off the team’s creative acumen. The blog is unlike any of the usual offerings from agencies in this space. The clients keep coming. Now we believe in our brand, everyone else does too, and anything is possible….