E-com

Webson Gill

Paid Media. Creative. Landing Pages.

When a premium D2C company with a storied history is revived with a fresh view point, it needs a strategy to match.

Campaigns for Webson Gill had long been focused on driving volume. Attention needed to be turned towards bringing in customers that understand the quality, respect the history, and are willing to shop at full price.

Landing pages overhauled

Early campaigns used existing creative and copy against new audience segments across prospecting, retargeting, and retention. Landing pages were then overhauled to reflect each of the halo products, with clearer calls to action and offer removal.

The shift towards new creative began by completely pulling away from discount messaging, allowing consumers to view the brand in a different light from their first interaction as well as once they were on site.

Deep embedded meaning.

Taking inspiration from the meanings behind each pen plus the brand’s artistic qualities, and conveying it in AI-led image and video ads was the next step. The brand shifted from volume led, to one with deep embedded meaning throughout the journey, whilst growing volume. Re-introducing the brand and its products to existing customers drove significant value from low-hanging fruit, whilst new customers were enamoured, shopping at full price, and campaigns led to improved lifetime value within just 6 months.

‘Dreamworld are one of the best I have worked with on Meta ads. They saved us after our last agency did a lot of damage to our company and they are just a real pleasure to work with.’ - MD, Webson Gill