Tariff Trouble

What do you do when your primary market, responsible for over 50% of sales suddenly becomes your biggest problem? Scream. Then get to work.

Misplaced tariffs are a global problem that affects many businesses at the ground level.

We’ve seen first-hand the effect of volatility and a lack of forward-planning. It’s visible throughout a business, including customer service, logistics, prices (obviously), and of course, consumer confidence.

Firstly, it’s important to test available markets. Organising them based on historical performance is ideal, alongside taking into account shipping costs if margins are tight.

Secondly, testing needs to be more frequent across key parameters. Learning should happen fast to minimise risk.

Third on the list, scale. Scale must be found or budget pulled back. Push and pull constantly.

Does it work? Yes. We achieved results that were just 10% away from a 3x ROAS target using this methodology.